Direct Visit Traffic Is Worth $5.69 Apiece!
An interesting study reported at New York Times: But neither of these is the most valuable kind of Web site visitor. That honor goes to the people who arrive at a site by typing its Web address...
View Article5 Places Your Company URL Should Appear
If your company has a website and it does provide useful information to your customers (or potential ones), you should let people know your website URL. Here are 5 tips on where you can do that. Email...
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How To Design Effective Online Display Image Ads
Eyes not only draw attention but also guide attention. People notice people. For lots of reasons, we are built to do that. As such, the presence (or not) of people in images can change how we look at,...
View ArticleIs MSN Messenger An Effective Media for All Singapore Advertisers?
1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM? Came across a piece of news from...
View ArticleDigital Marketing Resources for Week Jun-2
Search Engine Marketing Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog] The following are all the major REP features currently implemented by Google, Microsoft and...
View ArticleStudy: Insights into Chinese Consumers
Pearl Research released a comprehensive lifestyle study (paid) focused on Chinese consumers ages 16 to 30, “The Phoenix Generation: Insights into Chinese Consumers“. Key findings include: Popular...
View ArticleDigital Marketing: Must Read for Week Jun-30
Search Engine Marketing Google learns to crawl Flash [Google Blog] Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and...
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